Founder, Jo Hilditch came up with the idea of creating the original British Cassis alcoholic mixer after spending ten years running her family's blackcurrant farm in Herefordshire.
Inspired by the popular French cocktail Kir Royale, Jo wanted to use her blackcurrant crop to create a modern twist on the traditional French liqueur crème de cassis. By using methods similar to wine production rather than distillation, she created a fruity and fresh British alternative- British Cassis was created.
Since then she has added more delicious, fruity mixers to the British Cassis range: British Framboise, British Fraise, British Poire and British Mure.
As well as managing the production of her fruity alcoholic mixers, Jo is also Chairperson of The Blackcurrant Foundation, which you can find out more about here. Her dedication to the proper husbandry of blackcurrants is apparent not only in her work with the foundation, but also in the taste and quality of her products.