The Best New Product Awards is an annual awards program focusing on everyday consumer packaged goods products (food, health and beauty, and household). Winners are selected based on voting by real consumers who participate in The Best New Product Award survey. Over 60,000 Canadian consumers participate from across the country, making it one of the largest consumer surveys about new product development in Canada.
In addition to voting, consumers provide their feedback on their media habits, purchasing behaviours, interests, attitudes and much more. Coined the BrandSpark Canadian Shopper Study, this information is provided to participating companies and gives marketers valuable consumer insights in the area of new products and innovation.
The program has quickly become the consumer's choice, giving shoppers the confidence they need when confronted with purchase decisions.